New E-Z UP® People Who Serve program offers discounts, support and thanks

NORCO, Calif., Feb. 14, 2018

International E-Z UP, Inc. has launched a new program that offers an exclusive discount to military members, veterans, police officers, teachers, and others who serve their communities and country.

The new People Who Serve program offers up to 30 percent off Instant Shelter® products for personal use. People eligible for the program include active-duty military; veterans; military reserve; law enforcement; firefighters; teachers; and employees of federal agencies such as Homeland Security, Immigration and Customs Enforcement, and the Bureau of Alcohol, Tobacco and Firearms.

To join the program, people who serve must fill out a secure registration form at that will be followed by an email with their approval and a special promotion code. They can use that promo code online at for Instant Shelter® products and accessories to enjoy while spending time with family and friends at the beach, sporting events, and other fun outdoor activities.

Mark Carter, E-Z UP founder and chairman, said the new program is a way for the company to show support and appreciation for people who have chosen careers that require such commitment to their communities and country.

“We want to recognize their dedication,” said Carter, whose father was a teacher for more than 30 years. “The People Who Serve program is our own small way of supporting them and giving back.”

Headquartered in Norco, Calif., E-Z UP offers Instant Shelter® products that are the easiest-to-use, highest-quality, and longest-lasting on the market. For more information on the People Who Serve program, visit

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